Ecotags provide an educational aspect with a practices description supported by government and/or university research as well as the environmental impacts, raw practices change results, and the measurable metrics.
Each Ecotag is assigned a unique number that links it to its associated documentation trail, where data is stored and updated each year.
Ecotags can either be obtained by a producer, for their own benefit, or can be marketed to a buyer to assist that producer with offsetting their sustainable practice implementation cost.
In exchange, the buyer then benefits from obtaining the positive environmental impact generated through an Ecotag, which that company can then utilize on a Sustainability Report. With the assistance of our Marketing Tool Kit, it is easy to spread your enthusiasm of your commitment to sustainability to the public.
This Ecotag case study looked at Filtrexx® Soxx™ products to control erosion and manage stormwater. If a Utility or Project Owner would replace 1 mile of silt fence, a conventional unsustainable product, with 1 mile of Filtrexx® Soxx™, a sustainable best management practice with EcoPractices, what would the positive environmental impact be? This would represent the positive environmental impact of 5280 Ecotags for 5280 Feet of Soxx™ implemented.
This Ecotag case study looked a Cover Crop (NRCS CPS 340) being implemented on an average Iowan field. If a producer would consider implementing a cover crop, over the use of no cover crop, with a conventional tillage system, what would the positive environmental impact be? This would represent the positive environmental impact of 300 Ecotags for 300 acres of Cover Crop implemented.
EcoPractices Marketing Tool Kit Service Package consists of six main components:
PROOF OF PURCHASE
SOCIAL MEDIA POSTS
PRESS RELEASE DOCUMENTS
AN IMAGE LIBRARY
LOGO & CERTIFICATION SYMBOL USE
These pieces can be downloaded within the buyer portal once an Ecotag transaction has been completed by a buyer or obtained by the producer themselves. Customization of specific marketing pieces and other marketing related desires can be created based on further conversations.